ONLINE SHOWCASE OF CREATIVE PRODUCTS
UGRA

EZH is an online workshop, where everyone can choose a product made of leather and eco-leather for themselves or as a gift to loved ones. The brand owner gives a lifetime warranty on the products. Shipping is available worldwide. Bull leather belts, folding knife sheaths, genuine leather clutches with a zipper - all these products are manufatured to reflect a sense of style and individuality. Having these accessories is a great way to complement your image.

The founder of the brand plans to build a creative space and attract children to one of the oldest crafts - furriery. Train them up to make products from fur and leather.

Ethnica eco-factory is a confectionery manufacturer of natural marmalade, chocolate and candy bars. Northern wild plants are extensively used in the production process. Berries that survive the cold in the Yugra region are also used in the production. The candy is 100% organic. Unique, patented ingredients are used in the production. For instance, various herbal extracts are used in the production of marmalade: yagel moss, peat moss, crowberries, a mixture of infusions of larch needles and willowherbs.

Ethnica currently manufactures more than 20 types of confectionery products. Only real chocolate of the company's own production, made from rare varieties of cocoa beans, is used for coating dragees and candy. The brand was founded in 2019. The name Ethnica was inspired by the centuries-old culture of the indigenous peoples of the Yugra region, known for its harsh climate. The combination of chocolate with ingredients of primordially northern origin gives a hint of Siberian frosts and coniferous taiga.

F# Portraits is a music project, founded in 2008 by young professional musicians, graduates of the Magnitogorsk State Conservatory. The team won the Grand Prix of Terem Crossover International Music Competition in 2019. The band draws inspiration from classical, ethnic and contemporary music.

And that is what makes them so versatile - they've played in various genres: from baroque to jazz, from opera to ethnic music. F# Portraits pays tribute to the music styles of different eras and genres, emotion it makes us feel. So when they play live, you can almost see the aura of pure emotions around them.

GluhoManya is a designer of custom clothes. Acrylic paint is applied by hand in thin layers, then subjected to heat treatment so that it stays on permanently. The artists prefers soft fabric paint, as it won't crack, peel or cause any discomfort. It doesn't change the feel of the fabric. Bright neon drawings inspired by video games and movies are best-sellers. Fluorescent paints are often used, too.

Almost any cotton product is suitable for customization: denim jackets, T-shirts, dresses, trousers and jeans, canvas shoes and hats - you name it. You can customize both a brand new clothing item or breathe a new life into your worn items. The paint can be applied anywhere - sleeves, collar, pockets, hood. You are free to design the sketch together with the artist or add details to the finished work or change the final version altogether.

Katya and Vasilina are content creators who make entertaining and trendy videos about interesting places, news, and the people of Yugra. They explore the region and make travel vlogs, showing their home turf to those unfamiliar with it. They interview the townspeople, make food reviews, do factory tours, review events and local brands.

The blog has been around since October 2021. They post videos on TikTok and on Russian social media vk.com. They've already hit 10,5 and 1,5 million views on the respective platforms. They've reached 20,000 followers on TikTok in just three months. The vlog is run by a team of the Yugra Social Media Center. Their goal is to promote Yugra as an attractive tourist destination.

Irina Bykova paints cityscapes in watercolors. Recently she released a gift bundle called Nizhnevartovskie Zarisovki (Nizhnevartovsk Sketches). This is a box with memorable gifts depicting local attractions, painted in watercolors. The production of gift bundles led into the new project - the production of souvenirs with the views of Nizhnevartovsk. The idea was picked up by other towns of the region, including Megion, Izluchinsk, Pokachi, Khanty-Mansiysk.

Irina is currently focused on her newest projects: supplementary education for children - painting and pottery lessons, and the production of custom jewelry made of glass. Local nature acts as an inspiration for the new jewelry line: earrings in the form of cranberries or blueberries, brooches that look like rowan berries, ethnic berry necklaces and bracelets. The technique of lampworking, where a torch is used to melt the glass, is used in the production of jewelry.

The project presents you with the original diary entries, documents and sketches of Valery Chernetsov, a famous anthropologist and an expert on finno-ugric ethnic group, in a form of an interactive map. It includes information about his expeditions, which is divided into 5 sections: a map of his routes, a description of routes, archaeological sites, documents and a biography section. Valery Chernetsov made 9 expeditions to the rivers in the Mansi region: Severnaya Sosva, Lozva, Konda, Yukonda (tributary of the river Konda), Tap (tributary of the river Tobol), Tagil. He also made an expedition to the Nenets region in the northern part of the Yamal Peninsula.

The visuals of the interactive map are based on the sketches of the anthropologist. Having completed the virtual expedition together with the scientist, you can study the materials on different aspects of traditional Ob-Ugrian life: material culture, traditional crafts, ceremonial and spiritual practice, their values and social organization.

Elena is a glass artist - instead of paints, she uses stained glass, instead of a brush – a glass cutter and a grinding machine. Elena makes her masterpieces from different types of glass, each with the different transition temperature. In her craft, she utilizes various techniques, including glass fusing, glass engraving, jewelry manufacturing. Earrings, brooches, pendants, rings are available for purchase.

Elena offers a selection of different kinds of fashion accessories: consumer-oriented jewelry, collectible brooches, semi-precious dichroic glasses for connoisseurs of minimalism. Elena has built a community around her workshop - a creative space for children and adults can make their own glass pieces, under the guidance of a mentor.