Formation of a pool of regional experts in the areas of creative industries for conducting the survey: specialists from one or more creative fields, local opinion leaders, having the expertise and experience in one of the studied categories.

Secret balloting by a group of federal specialists in order to narrow down the list of the most interesting products to a hundred.

Survey and in-depth interviews with experts to identify the largest possible list of local creative products.

Preparation of cards with information about products for the showcase.

The process of creating and verifying an extended list of creative products.

Publication of the catalog with cards on the website.

Collection of data on creative products of the city performed by a group of trained creative volunteers.

Presentation of the project at a landmark industry event.