MASHKARA is an elegant clothing brand for those of keen intellect. It is best characterized by laconic cut, ironic minimalism and casual chic. Here you'll find relaxed pantsuits, silk velvet dresses, bohemian kimonos for every day.
MASHKARA production is located in Nizhny Novgorod, and fabrics are supplied from local factories in Italy, France and India. Currently the brand has two offline stores in Moscow and Nizhny Novgorod. You can appreciate the philosophy of everyday luxury and place an order at mashkara.com.
MESTO is a street art festival. It was founded to support street art in Nizhny Novgorod. In 2022, the event was held for the sixth time. The only difference from previous festivals was that this time only local artists participated in the festival. The 54 participants made more than 40 art objects in different styles, techniques, touching on different topics.
Traditionally, to engage citizens in the context of street art, MESTO organizes a program for everyone. It includes guided tours, a market, lectures by iconic street artists, screenings of thematic documentaries and a group exhibition, among other things. The goal of the festival is to explore alternative approaches to urban infrastructure, while creating new street art objects.
MIXAR is an expert in AR solutions for marketing and branding. The studio was founded in 2017. The products are developed at the company’s own technology facilities. MIXAR employs more than 20 specialists: developers, computer vision engineers, project managers, designers and testers. Applications, interactive packaging, product presentation, street installations — the studio has AR solutions for everything.
The main product of the company is a no-code platform with instant launch, designed for marketing, advertising, and creative companies, allowing them to create AR projects based on web technologies without programming skills. MIXAR was the first company in Russia to create holographic glasses designed for AR, which allow you to interact with your environment. It is the winner of more than 20 Russian and international competitions.
The first and only lifestyle brand that actively promotes the oversize trend as a defining element in their collections. Founded by Alisa Bokh and Nikolay Bogdanovich in 2016, their debut item - an oversized sweatshirt with hyper-wide sleeves, disproportionate cuffs, and a minimalist "MONOCHROME" print at chest level, rose to iconic status in the fashion industry.
They offer a wide selection of hoodies, sweatshirts, long-sleeves, and other items designed for everyday comfort. All their products are certified and safe to use. Their collaboration with REEBOK broke sales records. MONOCHROME gained recognition from a vast audience, leading global fashion magazines, and business media such as Vogue, Glamour, BAZZAR, ELLE, and others. It has become a regular feature in the wardrobes of top celebrities in the country and worldwide.
MYFLAFFICO is a conscientious brand specialized in crafting women's bags. Since 2020, they have been manufacturing bags from original concepts, employing 100% ethical materials such as eco-leather. Their commitment extends to sourcing eco-leather solely from reliable suppliers and utilizing cast hardware made from metal alloys with a galvanic coating.
These bags are versatile companions, effortlessly pairing with formal, casual and even sporty looks. Embracing minimalist aesthetics, their designs embrace eco-leather in subtle, neutral colors. The collection encompasses various crossbody bags, tote bags, backpacks, and baguette bags, with a new model released every quarter.
"Mamin Teatr" ("Mom's Theater") stands as a unique family-oriented theater venture, co-founded by two accomplished sisters, Darya Vitan and Vasilisa Galsanova, members of the Russian Union of Theatre Workers, embodying roles of directors, playwrights, and actresses. Focused on young audiences, the theater's productions are tailored for children as young as 2 years. Their performances go beyond the ordinary, designed with a storytelling format enriched by stage design, artist's theater, object and puppet theater, as well as immersive and interactive elements.
The theater currently features a repertoire of 17 distinctive performances, showcased across diverse venues within the capital and the Moscow region. Notably, the theater's production "Dorogoi Dnevnik" ("Dear Diary"), which delves into the lives of renowned individuals with visual impairments, earned a nomination for the humanitarian prize "Na Blago Mira".
Mansi-Era is a knife manufacturing company. The manufacture is known for its ethnic Khanty and Mansi craftsmen, who make knifes the way their ancestors have been making them for centuries, thus keeping the ethnic knife-making traditions of the peoples of the North alive. Symbols engraved on the edges of the knifes are inspired by the traditional ethnic patterns of the peoples of the Yugra region.
The knives are functional, have a comfortable grip and just look good. They come with a numbered certificate of authenticity, a tag with an individual product number, and a branded gift box made of solid oak.
The brand manufactures feminine, natural and comfortable products. Great attention is paid to the selection of fabrics. The materials used in the production are sourced from different countries including Italy, China, India, Russia and The United States. Some fabrics are even made exclusively to order. The brand tries to maintain an individual approach to its products, changing fabrics constantly, developing original technologies for the production. Maria Akireikina releases new models of skirts, dresses, blouses, coats monthly.
The brand's collections have received numerous awards at the Russian and international contests. It is among the top 5 most promising Russian brands according to Fashion Channel. The founder of the brand, Maria, runs a cozy, aesthetic and inspiring blog on social media. It tells about fashion looks, table settings, recipes, daily life, helps shape a good taste not only in clothes, but in life in general.
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