

An exclusive collaboration between the animation studio Soyuzmultfilm and the watch brand NIKA, dedicated to the beloved animated series "Umka." The collection showcases exquisite jewelry watches and accessories adorned with elements like the Northern Lights, diamond constellations, and the charming silhouette of Umka, the starry bear cub. The watch models are elegantly encased in silver, powered by a Swiss quartz mechanism, and protected by mineral glass with sapphire coating.
The collection also includes a beautiful silver necklace featuring a "floating" Umka pendant, a polished silver bookmark-clip, a delicate handmade bracelet, an artistic acrylic perfume atomizer with the mesmerizing Northern Lights effect, a "Constellation" jewelry pen with a gold nib, and a Christmas tree ornament in the form of Umka. The pendant and bracelet are adjustable, making them suitable for both mothers and daughters.


NIKIFILINI is an international apparel brand with its creative headquarters and production based in Moscow. It was founded in 2013 by Nikita and Philipp, two Stavropol natives. Their take on street style resonates in clothing, fashion, and art, anchored by comfort, aesthetics, top-tier materials, time-tested cuts, and sharp-witted prints.
Their lineup encompasses hoodies, T-shirts, sweatshirts, long sleeves, pants, shirts, and a variety of other items. NIKIFILINI actively collaborates with young artists and creative minds, building a community around the brand. The company adopts a waste-minimizing strategy, upcycling materials unsuited for sale to craft unique custom collections.


Nikita Dukhnik is a photographer. He has been doing photography for more than 15 years. He mostly shoots weddings, but does other types of photography, too. Such as street photography, which he does as a hobby. You can find hundreds of wedding and family photos on his social media. One thing to notice is that the background is always different, from the festively decorated halls of the Nizhny Novgorod Wedding Venues to the fields with haystacks.
Nikita also shoots aerial photography. "The Scream" entered the TOP-35 of the international 35AWARDS photo award in the nomination "Best Aerial Photography". The photo captures a body of water and is very reminiscent of Edvard Munch’s eponymous painting. This project raises awareness and support for the environment, and when it was taken in November 2020, it was not digitally processed. "The Scream" also won second place at the Russian Geographical Society’s "The Most Beautiful Country" contest in the nomination "Russia From a Bird’s Eye View".


Nizhegorodskaia Nav. Nachalo (Nizhny Novgorod Nav. The Beginning) is a book of local tales and legends, based on fictional understanding of historical events and urban legends. The book is rich in tales of the creatures of Slavic folklore: leshy, rusalkas, domovoys, vampires, werewolves, ghosts. Creatures that usually live in Nav, the realm of the dead, but sometimes can be seen in Yav, the realm of the living. They represent elements, phenomena, or groups of people that can be found in any city. In the course of the story, it becomes clear how they interact with each other.
The cover for the first edition was designed by Nizhny Novgorod designer Dmitry Kizaev. It was based on an engraving by Adam Olearius, a seventeenth-century German scholar, depicting Nizhny Novgorod. A number of urban role-playing games were inspired by this book, and now new stories and a new urban mythology are being born through them. The book was written by Cultural Studies teacher Olga Klever, and published in 2022.


Nizhny Novgorod. Detali is a vibrant, comprehensive, high-quality art book that features paintings by artists of the 19th century to the present day, depicting Nizhny Novgorod for the city's 800th anniversary. Cozy courtyards and iconic buildings of Nizhny Novgorod, embankments and leafy streets, advanced industries and ports, trams and lilac bushes - the city through the eyes of artists in history and today. The book was published in 2021 and has been featured in two major exhibitions at the Nizhny Novgorod State Art Museum.


The book describes key events in the history of Nizhny Novgorod and its present day. The stories are insightful and captivating. The release of the book is timed to coincide with the 800th anniversary of the city. The famous historian A.A. Davydov and Honored Teacher of Russia Eduard Itkin acted as scientific consultants, providing advice and recommendations. You can use it as a guide to prepare for local history classes. The book is equipped with AR technology that makes it come alive, enhancing the reading experience. It was published 2022 with a print run of 2000 copies.
The book contains numerous maps, diagrams, photographs, and images of mechanisms resembling parts of a steam locomotive or a time clock. The front cover features a stylized image of the locomotive, which was produced at the Krasnoye Sormovo Factory. The reader can fly over the city, visit the halls of the State Bank on Bolshaya Pokrovka Street, and see hydrofoils floating over the water. The book was included in the top 50 best regional publications by the Russian Publishers Association.


The illustrated book features excerpts from rare books, documents, drawings and prints, autographs of prominent people from the extensive collection of Mikhail Seslavinsky, a well-known researcher of book culture. The author recounts his childhood and adolescence, the life of his family and and how the materials for the book have been gathered over three generations. Everything in this edition is in some way related to Nizhny Novgorod. The book doesn’t try to be pretentious — it is an easy read, guaranteed to make you laugh.
The book is divided into the following sections: "Autographs of poets and writers", "Artists of Russian emigration", "Nizhny Novgorod Rhapsody", "Rare thematic publications", "The Boldino Insomnia". Here you can find autographs of classics of Russian literature, such as Maxim Gorky, Arkady Gaidar, Vladimir Korolenko, rare editions with images of Nizhny Novgorod of the XVII — early XIX centuries, works of famous writers and scientists.


Northern Breath lab is a manufacturer of homemade scented products. The products are completely safe and environmentally friendly. The brand uses 100% soy wax and essential oils. The Certificates of Conformity to the IFRA Standards are also provided. Candles are cast by hand and give off scents of Yugra: the forests, the taiga moss, Siberian cranberries and northern cedar.
Each candle comes with manually gathered natural dried wildflowers inside and a wooden wick, which crackles as it burns, creating an atmosphere of a campfire in the forest. The products have a sleek design with elements of ethnic patterns. They also come in a DIY wrapping, which adds a personal touch to it.