ONLINE SHOWCASE OF CREATIVE PRODUCTS IN RUSSIA

Simekh is the National Center for Folk Applied Art and Crafts, which revives and develops folk art and crafts, promotes the work of folk artisans. Over the course of 30 years, more than 2000 events in the field of folk art and crafts have been arranged. The center unites 275 folk artisans, 606 artisans of folk art and crafts, and over 100 artisan associations in the Republic of Sakha.

The Foundation of Reference Samples was established under Simekh. In currently houses over 342 units of folk art creations. The collection consists of works by folk artisans from Yakutia in the areas of ethnic embroidery, horsehair weaving, wood carving, jewelry art, bone carving, blacksmithing, and artistic birch bark processing. Simekh is the host of many large-scale art events.

Sirinbird is a clothing brand founded in 2013 by Russian designer and artist Irina Batkova, who personally crafts all the designs. The brand's DNA is centered around the mythical Sirin bird from Slavic legends. While specializing mainly in silk scarves, the assortment also includes shawls, silk twillys, anti-stress pillows, masks, kokoshniks, headbands, T-shirts, hoodies, swimsuits, and various home accessories.

Each artwork involves extensive historical research and meticulous craftsmanship. The Sirinbird graphics come to life through a multi-step process, from initial pencil sketches on paper to refined digital drawings and finally, the production on high-quality silk at an Italian factory that collaborates with top-tier global brands. All pieces are exclusively crafted from natural silk.

Skillometer is a platform that utilizes AI technologies to enhance professional skills and competencies. The Skillometer team created an adaptive system - Adaptive Employment System (AES) for employing people taking into account their individual characteristics and vacancy parameters The technology collects and processes data on the competencies of applicants and selects the most suitable vacancies for them.

Users will have access to recommendations for acquiring essential skills and educational paths for over 500 professions. The adaptive system allows the employer to find an employee with the requested competencies. AES will also be equipped with a mode for the visually impaired and video training. The project won the nomination "Forming educational trajectories to promote subsequent employment of citizens, including people with disabilities" category at the Data Hackathon.

S 'Leto is a clothing brand that manufactures seasonal capsule collections. They are carefully thought out: trousers, tops, blouses, skirts, dresses, shorts and coats complement each other. S 'Leto combines style and comfort. The distinctive features of the brand are the simplicity of shapes and the use of natural fabrics. The brand has its own production facility, where the quality of fabrics is tested before the production process.

The brand also specializes in making stage costumes and gymnastic swimsuits. S'Leto presented its swimwear collection at the Ulyanovsk Fashion Week and at the Radisson Fashion Award 2021. The collection was inspired by Ulyanovsk, portrayed as a city straight from the floor of an ancient sea. The collection features ornaments, ammonites and designer's prints. Items of the collection can be purchased on a Russian online retailer Wildberries. They can also be found at the "Fabrika" multi-brand boutique located at the "Pushkarev Ring" shopping center. “S 'Leto” collections are regularly presented at Fashion Weeks in Ulyanovsk and Kazan. Delovoye Obozreniye (Business Review) magazine named S'Leto the brand of the year of 2020 and 2021.

Snezka jewelry is made of non-ferrous metals and sparkling gemstones. There is nothing superfluous in Snezka jewelry, and each element is delicately perfected. The brand's jewelry match any outfit and look great with casual wear.

Heart pendants, bicolor jewelry, geometric earrings, baroque pearl and mouse earrings can all be found at Snezka.

SO COLD is an international jewelry brand from Yakutia. The brand has its own production facility where the team develops original collections of sterling silver jewelry, creates custom-made pieces to order, and supplies natural Yakut diamonds. SO Cold was founded in 2022 and launched based on the Yakut jewelry and diamond cutting cluster SAYBM. The brand stands on 3 basic principles: unity, freedom and comfort, offering a wide range of pendants, rings, necklaces, bracelets.

The logo design is a modern interpretation of the ancient Yakut symbol "bies harah" ("five-eyed"), representing the harmony of the five elements of human life: water, air, fire, earth, and metal. Through its jewelry craft and the MUUS UULLAR series (meaning, Melting Permafrost), the brand aims to draw attention to the environmental issue of global warming.

Sokolnikov is a jewelry design studio, run by Yegor and Yulia Sokolnikovs. The main focus of the brand is on creating products that emphasize individuality and natural beauty. The concept of the brand can be described as conciseness and simplicity. The studio offers a basic jewelry collection, with more than 90 pieces. The catalog is replenished monthly.

The pieces could be paired with any outfit - not catchy, but concise and neutral. . Another feature of the studio is that the customer can create his own, unique piece of jewelry with the help of an experienced consultant. Precious materials and natural stones of high quality are used for the production process. Beside silver products, the studio makes gold jewelry, pieces with diamonds and natural stones.

The first professional theater of small indigenous peoples of the North, which aims to preserve, develop and spread the culture of the ethnic groups of the Yugra region. And it so happens that some of the playwrights and artists of the theater belong the those ethnic groups. The shows are largely based on the Ob-Ugric peoples' cultural heritage.

A lot of the shows are staged in the native language of the northern peoples of Siberia. Actors often use rare techniques of throat singing, immersing the viewer in the magical atmosphere of the ancient lore. The theater received numerous National Theater Awards, counting The Golden Mask, Harlequin, Majatuli. It has also been included in the "19 best Russian theaters outside Moscow and St. Petersburg" selection by the Association of Theatrical Critics of the Yandex.Afisha ticket sales service.