

Lena Tatarintzeva is a graphic and interior designer from Dzerzhinsk, a town in the Nizhny Novgorod region. She makes unique art objects made of bast, an indigenous Russian material. She developed her own technique of layer-by-layer application, in which a traditional material acquires new meanings and reveals its texture.
Elena creates luminaries — pendant lamps, decorative panels, art objects. Products are light, environmentally friendly with a pleasant lime aroma, in the spirit of going back in time, but remain a decoration of the present. Elena prefers a naturalistic style in interior design, lots of stone and wood textures. It is always a game of forms and textures.


be easy kid is a brand that creates adaptive clothing for children with developmental differences. The clothing is designed without zippers, buttons, or fasteners to simplify the dressing process. This allows children to dress themselves independently and reduces their reliance on adult help. The clothing is also compatible with various body devices, such as prosthetics, orthopedic braces, orthoses, and gastrostomy tubes.
The brand's website offers a convenient platform for parents to find suitable clothing and provides a blog with valuable information, including upcoming events and travel tips for parents of children with special needs. In 2021, "be easy kid" launched the "Fashion Picnic" festival, bringing together over 30 brands of adaptive clothing and rehabilitation aids manufacturers. This event provided a one-stop-shop for more than 1000 families to find everything they need.


Belyana is the title of the anthology, which includes rare literary and photographic materials about the life and work of loggers, burlaks and rafters in Nizhny Novgorod at the turn of XIX and XX centuries. It tells of the lives of ordinary people in the 19th century — what they ate, what was important to them — the simple things. The anthology was written by Nikolai Morokhin, a journalist, teacher, researcher of folklore and ethnography of the Nizhny Novgorod Volga region. It was released in 2020, with a print run of 1000 copies.
Belyana is the name of a huge wooden flatboat with a hull about 100 meters long and 25 meters wide. Belyana could lift up to 10 thousand tons of cargo — timber, birchbark, hessian fabrics, resin, tar — everything the Volga forests are rich in. The ship could accommodate a crew of 50-70 people. They were built of unpainted white wood in the mid-19th century.


Blazar young contemporary art fair features was founded in 2020. Unlike other fairs, blazar participants are not only galleries, but also independent artists starting their careers as well as creative associations, educational institutions and non-profit organizations. The team of trained mediators is there to assist with artwork selection.
The fair is accompanied by an extensive lecture program, discussions with artists, curators, patrons, and art managers, as well as performances, children's tours, and workshops. The aim is to discover and support new talents, showcase young art's development, and promote diverse non-profit initiatives.


Established in 2002 in Riga by designer Ilya Bulychev, BLCV entered the Russian market in 2017. Blending classic tailoring with sophisticated casual elegance and contemporary innovative design, the brand offers bespoke pattern development and custom tailoring based on individual measurements. Beyond denim, their clothing lines encompass men's and women's wear, along with an upcycling capsule collection.
Specializing in denim sourced from Italy, Turkey, and Uzbekistan, BLCV features classic dark blue, black, and selvedge denim – the latter woven with a unique pattern using traditional shuttle looms. BLCV jeans serve as the cornerstone for a complete wardrobe.


This brand produces premium stainless steel thermoses featuring innovative designs, premium materials, advanced technology, and exceptional heat retention capabilities, all without any unnecessary components.
Their thermoses come in various types, such as cups, flasks, canisters, and double-shot glasses. They also manufacture accessories like handles, caps, and silicone rings. Bobber strives to create a sense of relevance and precision in their products, seamlessly integrating pure engineering, reliability, simplicity, and style into a cohesive whole.


Nikolay Inkin is a contemporary Russian writer, local historian, and author of historical detectives. He writes under the alias Nikolay Svechin. His creative career began in 2001. His stories are fascinating, with a rich language, an abundance of historical facts and famous personalities, and a deep knowledge of the history of his native country. The protagonist of Svechin’s books is a Nizhny Novgorod local, and action in his first books also takes place is Nizhny Novgorod.
In total, he wrote more than 30 books featuring the Nizhny Novgorod detective Alexei Lykov, who unravels crimes, catches criminals and saves the Russian tsar from an assassination attempt at the turn of the 19th-20th centuries. "Zaveshchanie Avvakuma" ("Habakkuk’s Testament"), his first novel about the adventures of Alexei Lykov, was published in 2005. The action takes place at the Nizhny Novgorod Fair in the summer of 1879. Alexei Lykov is a completely fictional character. He portrays a particular type of courageous people, capable of action.


Books, Years, Life — a memoir by Natalia Rusova — is an experiment, a compilation of the author’s reading experience, resulting in a whole book. This is not just a regular diary, but an account of a philologist, an admirer of books. Natalia Yurievna Rusova is a Professor of the Department of Russian Language of the Minin Nizhny Novgorod State Pedagogical University, PhD in Pedagogy, philologist.
The book is very intimate. Many mentions of Joseph Brodsky, you can tell, how important his works were to the author. In the narrative, favorite poems and prose are not only closely related to the events of personal and professional life, but also immersed in the political and cultural context. The author has taken it upon herself to preserve the evidence of a forever lost reading culture in the pages of this book.