online showcase of creative products in nizhny novgorod

VOLNA is a local music label. It translates as "WAVE" in English. It produces records by local electronic musicians and DJs, regularly holds parties in Nizhny Novgorod and other Russian cities, builds a community of music lovers. It was founded in 2017. VOLNA also hosts music podcasts featuring remixes by Russian DJs and producers.

The label has signed artists like Low Tape, DJ No Regular Meat, Saintmisha, Kaplan, AAXXX, Thessia, Pravda, Flat, Skinpeeler and others. Volna released two compilations on cassettes and in digital format, a series of branded merch, held several streams with TAKT, brought artists like Vtgnike, DJ Heure, Outify, honeälome, Pasha Zakharov, GetCosy to Nizhny Novgorod.

Zlata is an artist. She creates unique items of decor. For materials, the designer uses wood that remains after the demolition of old houses. She makes utensils that you could find in Russian huts in the old days: krynka (a clay jug), kubyshka (an ancient piggy bank), krupnik (a pitcher-jug), chugunok (a cooking pot). Objects that you'd never find in a modern household, but only preserved in the villages or kept "as a memento". She also makes cute jewelry boxes. Zlata draws inspiration from traveling, new emotions, the colors, the perfect combination of nature and architecture.

One of Zlata's major works is the "Invisible Threads" series. Since antiquity, embroidery and weaving patterns have absorbed a myriad of symbols - you could not only look at them, but also read. Each symbol bore a certain meaning, serving as a talisman and a reminder of the invisible threads that connect each person to nature and its heritage. The artist decided to transfer these patterns to woodwork and reinterpret them.

YALLO is a Russian clothing brand with vibrant pieces steeped in the 70s aesthetics, founded by designer Miklina Olya. She takes the philosophy of life inherent in the fashion of the 70’s and 80’s and interprets it in her outfits: striped shirts, daisy-chained or patchwork dresses, loose jumpsuits, wide flared jeans, bright knitwear.

Colored vests and panama hats, knitted like mats, were a great success. This clothing line is full of surprising and bold outfits of irregular shape, rich in detail. You can appreciate the level of detail of each piece of clothing. YALLO has its own small production. Everything is made in-house, without the involvement of third-party factories.

A project that preserves and develops the historic part of the city. Zapovednye Kvartaly (Historic Quarters) is a cultural space of 28 historic wooden houses within the boundaries of Novaya — Korolenko — Slavyanskaya streets. Many famous people have lived here, including Maxim Gorky, Leonid Andreev, and Fyodor Chaliapin. Today, the old city quarter hosts festivals, concerts and exhibitions that tell stories about the residents and houses. Some exhibitions even offer you a chance to restore old furniture and décor items from the quarters.

The quarter hosts such unique tours, as "Women’s Stories of the Quarter," "Details of the Quarter. Closely," "Histroric Quarters. The First Look," and others. Old traditions are being revived. For instance, opera singers still perform compositions from the balcony, as Chaliapin himself did a century ago. Here you can stop in for bagels and samovar tea, see the work of street artists, join the summer restoration festival, and listen to jazz in the garden.